Challenge
Remind Barclays Premier Account customers about the wide range of rewards that come with the account. Encourage customers to use them and get more from the Premier experience.
Idea
“The Power of Premier” told a broad story about the everyday joy that using these rewards brought to customers’ lives. Individual rewards took a backseat to the more powerful emotional message and to the idea that customers already had this power - they just had to start using it.
Outcome
Across social channels and in a range of video, still and typographic formats at The O2, the campaign gave Premier customers a compelling human reason to find out about and use their rewards.
