Concept and delivery of a campaign to promote Tottenham’s 2016 Champions League home games - all held at Wembley whilst White Hart Lane was undergoing a two-year transformation.
Because of Wembley’s size and status, there was a chance to reach out to all Spurs fans, and encourage them to see their favourite team playing in the greatest club tournament in the world at one of its premier stadiums. With this in mind, the campaign needed to promise entertainment, spectacle and an experience not to be missed.
A trio of heroic players, a headline referencing both the status of Wembley and the drama of the tournament and a dynamic shot of Wembley Stadium at night all combined to create a series of events that no fan would ever forget.

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