Challenge
As part of 2014’s ‘Year of the Bus’ campaign, Exterion wanted to tell the story of the bus and the evolution of bus advertising.
Creative
Creating a sales tool animation to accompany it, The Big Book of Bus represented a more gentle approach: a coffee-table style book that detailed the history, evolution, future and impact of buses within towns and cities.
With a primarily visual-led approach, big bold imagery and typography supported the essence of big, bold bus advertising, and told a compelling story of what was possible with this unique outdoor medium.
Approach
The physicality of the book meant that it had a long shelf life, with recipients keeping hold of it long after they would have forgotten a microsite or email.
