Challenge
Superstar first hit the big time back in 1970, and it’s been changing the game ever since. Half a century of success, a five decade journey that’s seen a basketball pioneer become street culture’s signature shoe. Position Superstar as the chosen shoe of change makers past, present and future.
Activation
A global push to bring Superstar back to the forefront to target multiple audiences, across various retail experiences – this was a full team effort. I worked as lead across the JD UK account, as well as supporting across the Adidas stores and more to ensure the campaign was cohesive throughout its various touch points. Launch zones, store take overs, windows, way-finding, wall bays, kinetic and digital installations – this campaign had it all.
