The Premier League is the best league in the world, but has eclipsed the lower leagues and started to leave them behind. How can interest in the Premier League, Championship, League One and League two be celebrated equally?
We chose to create an engagement piece across the London underground to increase interest across all the football leagues in preparation for the new football season. We removed all the sponsorship and branding from each of their shirts and challenged fans to guess which team is which by simply the colour of their stripes.
The game was a huge success having over 26,000 guesses a day and it had a over 2 million Twitter impressions in the process. The Beautiful 92 brought together the power of Social Media, the influence of Outdoor and the love of the game.