To bring a refreshing feel to both Monsoon and Accessorize SS19 Lookbooks.
With a contemporary and minimal approach, it allowed the best styles the brands have to offer speak for themselves. At times using a more editorial shots paired with playful poses to allow the brands ethos to shine through. The Accessorize shoot was able to be the most playful, telling a seasonal story as the backgrounds got brighter the closer to summer the range was being released.
It's been a very successful tool to communicate clearly with press whenever the products have been called in and their availability.