Challenge
To showcase the new tech that powers the new ULED TV range.
Approach
Develop product videos that showcase the stylish design and powerful tech of Hisense's latest TVs. Using rational demonstrations to create emotional responses, usually ‘WHOA!’. Highlighting that Hisense easily stack up with better known and higher priced competitors. This content draws on our capabilities in 3D production. Designing and developing worlds that reflect the brand’s aspirational vision.
Process
Working closely with the 3D design team we concepted visual examples of how we could bring to life the impressive array of features these TVs can offer. Key visuals were created for the full range as well as the individual TV offerings. Along side the vibrant infills, we created a vast number of feature images that delved deeper into the full functionality the of the ULED range.
