Challenge
Create a new brand proposition that positions Hisense as a brand that helps US consumers win.
Approach
With the belief that people should be able to buy premium tech without the premium price tag, the approach as to help people attain what is increasingly unattainable and feel like they 're actually winning at life. Aiming to change the game of home electronics to democratise tech.
Solution
Build a refreshing creative platform that openly says, why pay more? Speaking with honesty, optimism and humour that's inline with the brands straight talking mindset. Making over-priced legacy brands irrelevant by democratising quality tech. Hisense needed to make people feel like they're winning.
