Challenge
To introduce the UK market to Hisense's new ULED range.
30" TV spot
Approach
For the UK market, we have positioned Hisense to be a straight-talking, relatable and humorous brand that can poke fun at it's competitors. Knowing that they have the same tech at much more affordable prices, we could lean into the insight about the shopping habits of the Aldi-rati. Essentially – "Choose Smarter".
Process
With the Online ad focusing on the relatable situation the statice OOH ads focused purely on the TVs, with to-the-point headlines that highlight the benefits of the Choosing Smarter, with Hisense.
Directors extended cut
